Our commitment

It all starts in Florence, where hospitality has been an art for centuries.

What's our goal?

To host differently.

With a sustainable model built around the people who actually live the city. We manage places, make stays more meaningful, and create value for those who choose Florence for a few months or more.

How?

We create real connections

We bring together guests, hosts, and local businesses that often get left out. We highlight artisans, neighbourhood restaurants, small producers, and local services. Guests discover the city's true spirit. Locals gain visibility and new opportunities.

We tailor every stay

Students, professionals, families, everyone deserves a place that feels right. Comfortable, flexible, rooted in the real city. We offer the efficiency of hotel standards, with the warmth of a private place.

We spread the flow

We guide guests off the beaten path, into quieter areas full of charm. We support greener ways to move around and help travellers blend in, not just pass through.

We create real impact

We open doors for young people starting out, single mothers, and those often overlooked. We offer fair conditions, stable jobs, and room to grow for the long run. Because lasting value starts with people.

So, what's the point?

With Alfred, we want to offer a kind of hospitality that's sustainable for those visiting the city, and for those who call it home.

Here's what our commitment looks like in numbers:

of our team are single mothers with flexible hours

are under 25 and in their first job

of our workforce is hired on permanent contracts